Outstanding Spa Business Education Value Package. 

Six CE Course Package - Just $10 per CE!
That's $90 off of the ala carte course CE Fees.

These sessions were recorded live during the 2011 SKINovation iExpo education program. Each session contains a one hours recording and a printable version of the course Power Point.



View individual course details here.

• Douglas Preston - The Private Branding Trend: How It Can Save Your Spa and Esthetics Business!
• Tina Berger Creating a Team of Inspired Sales Consultants
• Bonnie Canavino - "Medi Spa Organics & Naturals support High Science Skin care"
• Susanne Warfield- Legal & Liability Issues for Spa Managers
• Rona Berg - Spa Trends in Healthy Skincare: From Holistic to Hi-Tech
• Larry Oskin - Day Spa Branding, Marketing & Advertising Strategies 

Please see this items course details for special instructions on purchasing this package.

Course Overview - This presentation explores the sales process for therapists. By taking a consultative approach to sales and recommendations, your staff will establish long term relationships with your customers. We will look at the difference between selling and consulting and the benefits of establishing your staff's credentials as experts in their modality. The consultative approach removes the negative connotations to the sales process. When done properly repeat services and product sales will increase dramatically.

BENEFITS OF THE CONSULTATIVE APPROACH Establishes you as an expert in your field. Develops long-term client relationships resulting in future service bookings. Increased client satisfaction results in increased gratuities. Increased product sales results in increased revenues and commission compensation. Satisfied clients recommend your services to friends and family. Solidifies you as a valuable asset to your employer.

Course Overview - This presentation explores the sales process for therapists. By taking a consultative approach to sales and recommendations, your staff will establish long term relationships with your customers. We will look at the difference between selling and consulting and the benefits of establishing your staff's credentials as experts in their modality. The consultative approach removes the negative connotations to the sales process. When done properly repeat services and product sales will increase dramatically.

Course Overview - Private branding is the #1 trend in retailing today, from clothing to food to cosmetics. The over-saturation of mass brands and internet discounting has made it difficult if not impossible for small independent businesses to compete. The solution? Creating and selling a product brand that you own and control! 29-year esthetician and private labeling expert Douglas Preston will offer you insights on this popular concept and how simple (and profitable) it is to do it yourself.ion?

Course Overview - Single Molecule High Science Skin Care has not only broadened, but is producing new active ingredients with target activities, that must be supported with super skin nutrition, vitamins & minerals as well as the ever popular antioxidants and omegas. The quickest way to supplement the skin is with naturals, botanicals and pure organic complex ingredients. This lecture presents the importance of a support program of organic & natural product ingredients that counter act the drying effects, over-use syndrome and re-surge the skin into the perfect environment allowing these wonderful cosmetic anti-aging chemicals to work more efficiently and show quicker results.

Session Overview

This presentation will overview some Federal & State issues that have raised regulatory awareness in the spa industry. We will explore problems that range from disinfection control & hiring practices, to scope of practice and new technologies. Come find out what regulators and legislators have been investigating in our industry and learn what you can do to protect yourself!

 

Course Summary - Beauty and wellness expert and SPA contributor Rona Berg presents an overview of the latest trends in face and body skincare, along with
strategies on how to use them to create opportunities for your business. The session will cover ingredient breakthroughs and treatment trends, great gadgets and gizmos, and the growing synergy between the medi and wellness worlds.

 

Brief Session Summary: 'Today, you must build your day spa / spa name, brand and image through a consistent, yet creative annual advertising and marketing strategy!  Larry Oskin, president of Marketing Solutions – will present an exciting session to how to take advantage of all the newspaper, magazine, radio and TV media opportunities. He will discuss the successful creation of brand names, logos, graphic designs, photography and advertising campaigns. He will share how to buy advertising as well as how negotiate for the best deals and positions.